Our first lamps had printed a verse of the Bible that invited to be light for our brothers, this hurt the sensibility of some of our clients either because they have an aversion to religion, they try another religion, they have prejudices or because the word of God It is a double-edged sword.
Finally we decided to print the phrase “Darkness Does Not Exist, Is The Absence Of Light.” Inviting people to discuss this topic in this post: https://ecologicmart.com/darkness-does-not-exist-is-the-absence-of-light/
Although we try to be clear and show respect for those who do not share our beliefs, people continued to rate our product negatively due to the impression of that verse.
We understood that the best way to evangelize is by example, by being a witness and we try to speak with sincerity and respect while defending our convictions (but not imposing them).
Now, we do this with a respectful principle based on 3 words FREEDOM – TRUTH – FREEDOM; I explain.
– Freedom: We have the freedom to expose our beliefs
– Truth: In the product description we are clear about every detail of the lamp, including printing on the base.
– Freedom: Our customers, knowing the full truth, are at liberty to choose the lamp that best suits them.